Tony Serrano was born in Jalisco, Mexico. At 3 years of age, he was brought to the U.S. and was then reared in the strawberry fields until his teenage years. His dislike for the hard and back breaking work of picking strawberries day in and day out led to his eagerness to learn all other aspects of the farming operation so he wouldn’t have to do the mundane work of harvesting only.
In August 2014, Tony started JAS Family Farms Organics. Its inception was a result of the want to pass on knowledge, skills, and moreover, the work ethics to the next generation. Tony hopes JAS will help his children and employees learn how to subsist from the land in a world of technology and disconnect from the source of our foods. E: tony.jasfamilyfarms@gmail.com C: 831-251-1000 Wendy Guzman was born and raised in Watsonville, CA. Wendy was a background in business. Having known Tony for over 12 years, Wendy joined him when he started JAS. As the Administrative Director of JAS, Wendy handles all financial aspects of the business.
E: wendy.jasfamilyfarms@gmail.com C: 831-431-3539 Francisco Serrano has been with JAS Family Farms Organics since its inception. As the Field Manager, he works closely with Tony to manage the crops and the employees at the ranches.
Ruben Rocha has worked with JAS Family Farms Organics since the beginning, starting as a strawberry picker and climbing his was up to Packinghouse Manager. As packinghouse manager, he coordinates the packinghouse orders.
Abigail Melchor- Aguila has been with JAS Family Farms Organics since 2019. She was first a produce packer in the packinghouse and then hired as Compliance Specialist. Today she works closely with Tony and Wendy to ensure all food safety, organic, and Fair Trade standards are being met.
E: abigail.jasfamilyfarms@gmail.com C: 831-750-6350 |